SMS, as a marketing tool, came into prominence from around mid 2000. Since then conventional marketing techniques have taken a backseat as SMS or Text messaging continues to dominate the market. Now that Smartphone has reached almost every hand, this has further boosted Text marketing.
SMS Marketing – Few Interesting Facts and Figures
There are certain fascinating facts that support extensive acceptance of mobile marketing. For instance, more than 50% consumers in the US take purchase decision based on SMS branded text. Almost 80% Smartphone users trust SMS opt-in service to decide what to buy and what not. Companies resorting to SMS marketing technique can expect 40% growth in revenue in 2017.
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