Best practices for effective and successful Email Marketing Campaign

best-practices-for-email-marketing

The email marketing concept came into existence almost 38 years back when Gary Thuerk of Digital Equipment Corp sent out first mass electronic mail to promote his company products. Though he targeted a miniscule 400 potential customers that time, the strategy worked instantly.

Since then email is reigning as the king of digital channels because of its ability to create valuable, personal touch.

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