Lead Generation – Outbound Vs Inbound; Generic Vs Brand Building

Lead-Generation-Outbound-Vs-Inbound-Generic-Vs-Brand-Building

In any service business lead generation is one of the biggest tasks, the success of which determines the success of the business. Customers are life blood of the business, and more leads the business can generate, more chances of converting them to customers and thus revenue.

The traditional lead generation methods are mostly outbound, where the business calls, sends out mail, or promotes with offers online, or in social media. Other recent trend is to buy leads from companies and pay them per lead. Many of these methods generate contacts but may not be true leads, they are testing waters, or checking out what you have to offer.

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Boost Your Bakery Business with Unique In-bound Marketing Tool

boost-your-bakery-business-with-unique-in-bound-marketing-tool

The bakery cafe or the juice bar arrangement nowadays appeals to consumers of different age groups. The nice cozy ambiance emitting aroma of freshly baked food items or freshly squeezed juice provides the perfect backdrop for meetings, get-together, and hang outs.

Here are few facts pertaining to the baked food and juice bar industry in the USA that directly establishes the growing demand in the nation:

  • Bakery cafes revenue share is $7bn with annual growth of 5.8% from 2010-15;
  • Doughnut stores generate revenue up to $14bn with annual growth rate of 4.7% from 2011-16
  • Juice and smoothies bar generate revenue up to $2bn with annual growth of 2.8% from 2011-16
  • Pizza restaurants perform well with $40bn revenue generation but growth rate is only 1.2%

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The Essential Best Practices to Follow For In-Bound Calls

essential-best-practices-to-follow-for-in-bound-calls

Consumer behavior has changed over years which has prompted companies to adopt different types of marketing strategies. This has provided the in-bound marketing movement a solid boost. With its ability to engage, attract and delight customers and prospects, in-bound marketing has been able to maintain a competitive edge over conventional marketing.

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Grow Community and Attendance with One Exceptional Tool

grow-community-and-attendance-with-one-exceptional-toolGone are the days when non-profit organizations used to rely on contributions of volunteers to spread their noble messages.

The conventional community marketing or cause marketing concept has undergone significant transformation. Organizations are adopting new practices like inbound marketing, SMS marketing, Mobile apps, and many more to reach out to greater number of people in shortest time.

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All-In-One Must Have Inbound Business Marketing Tool in 2017

all-in-one-must-have-inbound-business-marketing-toolIn today’s competitive world it is essential that you have effective marketing plan, no matter how small your business is. Just the mere idea of putting money to buy separate software for Toll Free Vanity Numbers, Phone System, Business SMS/Text marketing, Email Marketing, automation, CRM, content management, SEO would deter many from taking the next step.

Solution in such scenarios comes in the form of all-in-one inbound marketing tool.

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Best practices for effective and successful Email Marketing Campaign

best-practices-for-email-marketing

The email marketing concept came into existence almost 38 years back when Gary Thuerk of Digital Equipment Corp sent out first mass electronic mail to promote his company products. Though he targeted a miniscule 400 potential customers that time, the strategy worked instantly.

Since then email is reigning as the king of digital channels because of its ability to create valuable, personal touch.

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