Lead Generation – Outbound Vs Inbound; Generic Vs Brand Building


In any service business lead generation is one of the biggest tasks, the success of which determines the success of the business. Customers are life blood of the business, and more leads the business can generate, more chances of converting them to customers and thus revenue.

The traditional lead generation methods are mostly outbound, where the business calls, sends out mail, or promotes with offers online, or in social media. Other recent trend is to buy leads from companies and pay them per lead. Many of these methods generate contacts but may not be true leads, they are testing waters, or checking out what you have to offer.

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